9.29.2004

U2's new single + Miller Beer, Rolling Stone Goof

U2 has released "Vertigo," the first single from its forthcoming album, exclusively via Apple's iTunes Music Store.

On Nov. 23, U2 issues "How to Dismantle an Atomic Bomb," it's first collection of all-new material since 2000's multi-platinum "All That You Can't Leave Behind." The full track listing for the new set is posted at the band's recently revamped website.

Full slate of artists on TV Wednesday night:
Jay Leno (NBC): Brian Wilson
Late Night With Conan O'Brien (NBC): Wilco
Carson Daly (NBC): Toots & The Maytals
Late Show (CBS): Joss Stone
Jimmy Kimmel Live (ABC): Scissor Sisters

Rolling Stone, Miller Team for Flawed Promotion
Chuck Berry, Bo Diddley, Fats Domino and Jimi Hendrix have been credited with creating rock n’ roll, but Miller Brewing Co. has created a controversy by promoting an all-White celebration of rock music. A recent Miller Brewing Co. promotion in partnership with Rolling Stone magazine chose to celebrate the “50th Anniversary of Rock ‘n’ Roll” by featuring Rolling Stone cover shots of Elvis Presley, Blondie, Alice Cooper, Bon Jovi, Def Leppard, Joe Walsh, Eric Clapton and Willie Nelson on Miller beer cans.

They did that even though six of the first 10 rock ‘n’ roll Hall of Fame inductees: Chuck Berry, James Brown, Ray Charles, Sam Cooke, Fats Domino and Little Richard were Black.

Miller now admits that it erred in not including Blacks in the promotion. “We took a hard look at the situation and realize where we fall short. You can count on Miller to step up,” Virgis Colbert, Miller’s executive vice president of worldwide operations said.

The commemorative can series is only one aspect of the campaign. Another aspect is “Rock Through Time”—a two-day New York City concert featuring James Brown, Bo Diddley, Wyclef Jean and Lenny Kravitz will be held September 17-18 at Roseland Ballroom. “We regret what happened and we would have definitely done things differently if we would have realized the potential harm,” says Larry Waters, manager of corporate relations for Miller Brewing Co.

He said the exclusion of Black artists had everything to do with licensing. “We tried to secure a list of legends, including Jimi Hendrix, Chuck Berry and James Brown, but for various reasons permission [to use their images] wasn’t granted,” Waters said. “Obviously, we should have pursued it further.”

Waters claims that several artists didn’t want to be associated with an alcoholic beverage company, or simply didn’t respond to Rolling Stones inquiries.

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